R3-DL/340/6/0108(A6944)01/29
Bachelor of Business (Hons) in Sales and Marketing
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The programme provides an in-depth insight on the concepts and applications of sales and marketing in this rapidly changing business world.
The Bachelor of Business (Hons) in Sales and Marketing instils graduates with an understanding of what drives consumer decisions and enable them to develop solutions to meet those needs and practise persuasive and creative communication to maximise positive customer relationship. With this sales and marketing degree, graduates will be ready to face challenges and thrive in the field of business.
Deep Comprehension
Of Consumer Behaviour
Excellence
In Any Industry Through Creativity & Innovation
Thorough Training
In Business for Vast Career Options
Coursera Collaboration
Coursera Certifications
“The expert in anything was once a beginner.”
Helen Hayes
Top Core Courses
Fundamentals that will build you up to stay relevant and excellent today, tomorrow and beyond.
Service Marketing
Focus on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions, throughout the firm and across all functions.
Marketing Communications
Employ electronic and non-electronic mediums or channels to convey a message to a market, including the company’s prospects, leads, stakeholders, and customers.
Product Development
The process of delivering a new product or modifying/ improving an existing product for the customers.
Retailing
The selling of merchandise and certain services to consumers, both physical and online stores.
International Marketing
Also known as Global marketing, enables companies to expand their business to customers internationally.
Learning Path
Students will learn the basic skills required to address the different aspects of running an organisation.
Students will gain a profound competency in effectively running a business organisation.
Students will be introduced to the marketing world.
Students will learn how to strategise in the marketing world.
Students will be able to discover answers via systematic investigation.
Graduates will be able to assume positions in many industries. Among these are manager in the sales and marketing department in:
- Advertising
- Public Relations
- Persuasive Communications
- Account Management
- Customer Relationship Management
- Product Development
- Retail Management
- Marketing Research.
BACHELOR OF BUSINESS (HONS) IN SALES AND MARKETING [BBSM]
No. | Course Code | Course Title | Credit Hours |
MPU COURSES | |||
1. | MPU3183//03 MPU3143/03 | Penghayatan Etika dan Peradaban OR Bahasa Melayu Komunikasi 2 (for international students) | 3 |
2. | MPU3193/03 | Philosophy and Current Issues | 3 |
3. | MPU3213/03 | Bahasa Kebangsaan A (for students without SPM credit in BM); OR Decision Making Skills (for students with SPM credit in BM and international students) | 3 |
4. | MPU3412/02 | Co-curriculum | 2 |
Subtotal Credit Hours | 11 | ||
CORE COURSES | |||
1. | BBM105/03 | Economics for Business | 3 |
2. | BBM103/03 | Principles and Practice of Management (APEL.C) | 3 |
3. | BBM104/03 | Principles of Marketing (APEL.C) | 3 |
4. | BMG323/03 | Business Analytics | 3 |
5. | BBM205/03 | Basic Accounting (APEL.C) | 3 |
6. | BBM207/03 | Human Resource Management (APEL.C) | 3 |
7. | BBM208/03 | Business Ethics | 3 |
8. | BBM210/03 | Entrepreneurship Development | 3 |
9. | BBF201/03 | Introduction to Financial Management | 3 |
10. | BMG303/03 | Strategic Management | 3 |
11. | BMG302/03 | Organisational Behaviour | 3 |
12. | BMG306/03 | Introduction to International Business | 3 |
13. | BLC301/03 | Operations Management (APEL.C) | 3 |
14. | BIS303/04 | Management Information Systems | 4 |
Subtotal Credit Hours | 43 | ||
DISCIPLINE CORE | |||
1. | BBM209/03 | Effective Leadership | 3 |
2. | BMG319/03 | Organisational Management | 3 |
3. | BMG320/03 | Organisational Theory and Design | 3 |
4. | BBF301/03 | Money and Banking (APEL.C) | 3 |
5. | BLC201/03 | Introduction Logistics and Supply Chain Management | 3 |
6. | BLC304/03 | Procurement Management (APEL.C) | 3 |
7. | BLC307/03 | Inventory Management | 3 |
8. | BLC303/03 | Supply Chain Management | 3 |
9. | BBM206/03 | Accounting & Costing (APEL.C) | 3 |
10. | BCS302/03 | Corporate Governance | 3 |
11. | BMG314/03 | Performance Management (APEL.C) | 3 |
12. | BMG311/03 | Employment Law and Industrial Relations | 3 |
Subtotal Credit Hours | 36 | ||
SPECIALISATION COURSES | |||
1. | BMK301/03 | Consumer Behaviour | 3 |
2. | BMK302/03 | Services Marketing (APEL.C) | 3 |
3. | BMK304/03 | Marketing Research | 3 |
4. | BMK305/03 | Marketing Communications (APEL.C) | 3 |
5. | BMK307/03 | Personal Selling & Salesmanship | 3 |
6. | BMK309/03 | International Marketing | 3 |
7. | BMK310/03 | Retailing | 3 |
8. | BMK313/03 | Marketing Management | 3 |
9. | BMK315/03 | Product & Pricing Decisions | 3 |
10. | BMK314/03 | Digital Marketing | 3 |
Subtotal Credit Hours | 30 | ||
Total Credit Hours | 120 | ||
COURSERA COLLABORATION
BMK305/03 Marketing Communication
Additional Certification Offered by Coursera / IE Business School for:-
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
BMK313/04 Marketing Management
Additional Certifications Offered by Coursera / IE Business School for
Market Research and Consumer Behaviour
Positioning: What You Need for a Successful Marketing Strategy
Marketing Mix Fundamentals
The Marketing Plan
BMK314/03 Digital Marketing
Additional Certification Offered by Coursera / University of California, Irvine, Division of Continuing Education for
Identifying, Attracting and Growing Your Digital Audience
Strategies for Converting & Retaining Customers Online
Mobile Marketing, Optimization Tactics & Analytics
E-marketing
Additional Certification Offered by Coursera / University of Illinois for
Digital Media & Marketing Principles (Student need to complete additional Week 1 & 2 for the Certificate)
Digital Media & Marketing Strategies (Student need to complete additional Week 4 for the Certificate)
Digital Marketing Analytics in Theory (Student need to complete additional Week 1 & 2 for the Certificate)
APEL.C Courses
The maximum credit transfer through APEL.C is 30% of the total graduating credits for a specific programme of study. This requirement shall be read together with MQA Policies on Credit Transfer, Guidelines on Credit Transfer for MOOC, Micro-credentials and other relevant conditions stipulated by the MQA and MOHE from time to time. The maximum credit transfer allowed for a Diploma-to-Bachelor’s Degree study (based on formal qualifications) is 50% of the total credits for the degree programme, while the existing 60% maximum credit transfer allowable for a combination of formal qualifications with Accreditation of Prior Experiential Learning (APEL.C), Massive Open Online Courses (MOOCs) and Micro-Credentials (MCs) remains the same.
For courses that you intend to apply for APEL.C but are not listed above, please contact Ms. Nor Asma Warnee Binti Habib at [email protected].
Kindly contact your nearest Regional Centre if you need further clarification.
Candidates with the following criteria will be eligible to be considered for admission into the undergraduate programme:
(1) Regular Entry
Candidates must fulfil one of the following criteria:
With a pass in English and Mathematics at SPM / UEC Senior Middle III and
• Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level
• Five (5) Grade Bs in UEC Senior Middle III
Other eligible qualifications
• An approved / accredited Diploma / Advanced Diploma
•An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia
• Other equivalent qualifications recognised by the Malaysian Government
(2) Accreditation of Prior Experiential Learning (APEL)
Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study
Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):
• The candidate should be at least 21 years of age in the year of application and possess relevant work experience.
Fee Schedule
Level | Total Number of Courses | Total Number of Credits |
Tuition Fees (RM) |
Undergraduate | |||
Diploma | 29 | 90 | 10,000 - 14,000 |
Bachelor Degree | 26 - 39 | 120 -126 | 24,400 - 43,900 |
Post-Graduate | |||
Postgraduate Diploma | 7 | 33 | 7,500 - 9,900 |
Master Degree | 8 -13 | 41 - 46 | 17,400 - 30,900 |
Doctor of Business Administration(DBA) | 10 | 80 | 41,600 - 47,400 |
PhD in Philosophy (PhD Phil)(Research) | By research | By research | 23,000 - 25,000 |
Notes:
- A one-off payment Processing and Administration fee (P&A) is chargeable for new students and varies according to programme.
- Registration, Resource and Services (RR&S) fee is chargeable every semester and varies according to programme.
- All tuition fees are merely indicative and fees are subject to change without notice.
- The fees indicated comprise solely of tuition fees and do not include Processing & Administration fees as well as Registration, Resource & Services fees.
All of the University’s courses are classified into three categories, i.e., lower level, middle level or higher level. Lower-level courses are basic, introductory or foundation courses designed for freshmen. Middle-level courses may require some knowledge of previous study or a certain amount of intellectual maturity. Higher level courses are specialised courses usually designed for those majoring in a particular discipline. The level of a course is indicated by the first digit of the course code, i.e., lower level courses are indicated by the code 1XX/XX, middle level courses by 2XX/XX and higher level courses by 3XX/XX or 4XX/XX. The 2 digits after the slash indicate the credit value of the course. i.e., WLA101/03 is a lower level course of 3 credits while BBM203/05 is a middle level course of 5 credits and TEC305/10 is a higher level course of 10 credits.
Please click on the below link to download the courses.